SEGOTIA's Founders, having developed Audio IP & Software throughout their careers, first came together to create an expert Audio Integration Company for Hearables.

In the early years we concentrated on Audio Engineering for Mobile Apps and System-On-Chip (SoC) Hearables platforms while developing relationships with, and understandings of, our Audio Integration Customers.

Now we're backing ourselves by investing in a future where Hearables incorporate Neuro (EEG) sensing. We work with Customers, leading NeuroScience Institutions and NeuroTech Companies to discover and prove technologies and commercial opportunities in the Neuro-Audio space.


Culann mac Cabe
Culann mac Cabe

After completing a PhD in psychoacoustics in Trinity College Dublin, Ireland, Culann worked in Windmill Lane Recording Studios, with some of the biggest bands in the world, designing creative/productivity tools for day-to-day activities.

He then built and ran a number of hybrid Studio/R&D businesses, combining real-world, real time learning from commercial recording activities with technology development and consultancy to develop useful tools for ever-changing customer needs.

Culann has worked with audio/music throughout his career and Segotia is a return to roots: that 3D spatial psychoacoustics PhD from years ago now gets used in ways that he never imagined... and the best is yet to come!

Brendan Clavin

Brendan has spent his career in Silicon Valley, starting with Apple subsidiary Claris, to deliver the first Japanese version of Clarisworks. He went on to build Ariba's Globalization Development team, serving European and Asian customers.

He was Google's first Internationalization Engineering team hire, responsible for internationalisation of Google products worldwide. He went on to found his own company, Tethras, and has held senior engineering positions at Adobe, GoDaddy and Monsanto.

Brendan is passionate about delivering software solutions to a global audience. When he's not tackling the challenges Segotia throws his way, you can find him relaxing on the golf course, or maybe powering up a steep incline on his mountain bike.

Ian Davis

Originally from a Mechanical Engineering background, Ian completed a PhD in acoustics from Trinity College Dublin and has never looked back.

He has worked in audio and acoustics projects for over a decade with a particular emphasis on spatial audio, localisation and passive acoustic absorption technologies.

Ian enjoys the challenges of real-time audio coding and delivering high-quality experiences to customers. Outside of work, Ian enjoys road biking at the weekends and fumbling about on guitar when he can.

Mick Crosse

Mick’s Electrical Engineering background led to a PhD in Neural Engineering at Trinity College Dublin. He subsequently completed a postdoctoral fellowship at Albert Einstein College of Medicine, New York and an AI residency at Google X, California.

Mick’s work has leveraged machine learning to study audiovisual processing and attention in the human brain and build neural decoding applications. He has developed numerous software packages for scientific research, including the mTRF-Toolbox.

Mick is passionate about developing neurotechnology for real-world applications. Outside of work, he enjoys playing hurling and music, going to gigs and hiking.

Edmund Lalor

Ed’s interest in sensory neuroscience began at MIT's Media Lab Europe, where his work on brain-computer interfacing and attentional mechanisms in the human brain led to a PhD from University College Dublin.

He then worked as a postdoctoral research fellow in New York, Dublin and London before starting his research lab at Trinity College Dublin. In 2016, he joined the Departments of Biomedical Engineering and Neuroscience at the University of Rochester where he is an Associate Professor.

When not analysing brain signals, he likes to play (in descending order of quality) basketball, pool, golf, guitar, tennis and chess.

Ed works in an advisory capacity for SEGOTIA.

Jonny McClintock

Jonny has worked in the audio industry for almost 35 years, has built and sold 2 companies in the space and has been a NED for Titan IC, who had a very successful exit in cyber security.

For 28 years, Jonny looked after aptX (audio compression algorithm), which is now supported in over 12 billion Bluetooth devices with over 1,000 licensees world-wide.

Jonny's fascinated by the role that EEG can play when used in conjunction with sensors in earbuds and headsets, with a particular focus on attention decoding for health, sports and utility applications.

Jonny aspires to be a very average golfer: maybe neuro-enabled hardware will help!


Explore the intersection of Neuro and Audio. Here we publish various articles and papers which outline our work in both Audio and Neuro domains.

SEGOTIA Neuro Whitepaper

Learn about the potential of Neuro-Audio Applications

Validation Toolkit for Ear-Level EEG Sensors

Learn how we validated our Neuro-enabled Earbud with Trinity College Dublin


Check out the latest from SEGOTIA


Kick-off of 2-year Eurostars project to build a neuro-enabled Earbud


SEGOTIA prototypes custom in-ear EEG device


SEGOTIA Appoints Jonny McClintock to Advisory Board


SEGOTIA Appoints Ed Lalor to Advisory Board