SEGOTIA's founders have been developing software technologies throughout their careers. Whether Desktop Computers, Set-Top Boxes, Cloud Services or Mobile Apps, audio has always been close to our collective heart.

Fast-forward through the years and we found focus on the ubiquitous personal audio device: the Headphone.

Working closely with Customers, we developed expertise integrating advanced audio digital signal processing (DSP) solutions onto system-on-chip (SoC) platforms to create compelling User Experiences for award-winning products.

Now we envisage a future where wearables deliver more than just audio: they also sense User brain activity and decode Neuro Markers which indicate the nature and extent of User Engagement & Response.

We've geared up for this next generation of Consumer Audio devices by hiring Neurotech expertise and developing collaborations with leading NeuroScience Institutions and NeuroTech Companies.

The combination of NeuroTech, Audio DSP and SoC Integration Services allows SEGOTIA to close the loop between User and Content and create incredible User Experiences and powerful Applications.



SEGOTIA delivers spatial audio for rendering applications, using dynamic headtracked HRTFs for immersive headphone experiences on PC, Mobile and SoCs

SEGOTIA Beamforming technology can be used to steer multi-microphone capture arrays dynamically for audio source tracking and "audio zoom" applications


SEGOTIA's Auditory Attention Decoding (AAD) algorithm produces NeuroMarkers from EEG ("brainwave") signals to determine what the User is focusing on in the sound mix

AAD powers augmented listening in consumer audio applications - and future algorithms will drive entirely new application concepts - in Health, Wellness and Sport


Clean microphone signals even in noisy environments. Beamforming, denoising and signal spectral enhancement for speech recognition and voice control systems

The combination of steerable, scalable audio capture and NeuroMarker-driven DSP drives powerful spatially-tracked noise cancelling applications


DSP software porting and implementations, optimised for leading SoC platforms, with direct and transparent relationships with Customers and System Integrators

SEGOTIA powers Headphone & Earbud products providing audio DSP IP, Neuro decoding & Companion App development for wired & wireless Headphones


Culann mac Cabe
Culann mac Cabe

After completing a PhD in psychoacoustics in Trinity College Dublin, Ireland, Culann worked in Windmill Lane Recording Studios, with some of the biggest bands in the world, designing creative/productivity tools for day-to-day activities.

He then built and ran a number of hybrid Studio/R&D businesses, combining real-world, real time learning from commercial recording activities with technology development and consultancy to develop useful tools for ever-changing customer needs.

Culann has worked with audio/music throughout his career and Segotia is a return to roots: that 3D spatial psychoacoustics PhD from years ago now gets used in ways that he never imagined... and the best is yet to come!

Brendan Clavin

Brendan has spent his career in Silicon Valley, starting with Apple subsidiary Claris, to deliver the first Japanese version of Clarisworks. He went on to build Ariba's Globalization Development team, serving European and Asian customers.

He was Google's first Internationalization Engineering team hire, responsible for internationalisation of Google products worldwide. He went on to found his own company, Tethras, and has held senior engineering positions at Adobe, GoDaddy and Monsanto.

Brendan is passionate about delivering software solutions to a global audience. When he's not tackling the challenges Segotia throws his way, you can find him relaxing on the golf course, or maybe powering up a steep incline on his mountain bike.

Ian Davis

Originally from a Mechanical Engineering background, Ian completed a PhD in acoustics from Trinity College Dublin and has never looked back.

He has worked in audio and acoustics projects for over a decade with a particular emphasis on spatial audio, localisation and passive acoustic absorption technologies.

Ian enjoys the challenges of real-time audio coding and delivering high-quality experiences to customers. Outside of work, Ian enjoys road biking at the weekends and fumbling about on guitar when he can.

Mick Crosse

Mick’s Electrical Engineering background led to a PhD in Neural Engineering at Trinity College Dublin. He subsequently completed a postdoctoral fellowship at Albert Einstein College of Medicine, New York and an AI residency at Google X, California.

Mick’s work has leveraged machine learning to study audiovisual processing and attention in the human brain and build neural decoding applications. He has developed numerous software packages for scientific research, including the mTRF-Toolbox.

Mick is passionate about developing neurotechnology for real-world applications. Outside of work, he enjoys playing hurling and music, going to gigs and hiking.

Edmund Lalor

Ed’s interest in sensory neuroscience began at MIT's Media Lab Europe, where his work on brain-computer interfacing and attentional mechanisms in the human brain led to a PhD from University College Dublin.

He then worked as a postdoctoral research fellow in New York, Dublin and London before starting his research lab at Trinity College Dublin. In 2016, he joined the Departments of Biomedical Engineering and Neuroscience at the University of Rochester where he is an Associate Professor.

When not analysing brain signals, he likes to play (in descending order of quality) basketball, pool, golf, guitar, tennis and chess.

Ed works in an advisory capacity for SEGOTIA.

Jonny McClintock

Jonny has worked in the audio industry for almost 35 years, has built and sold 2 companies in the space and has been a NED for Titan IC, who had a very successful exit in cyber security.

For 28 years, Jonny looked after aptX (audio compression algorithm), which is now supported in over 12 billion Bluetooth devices with over 1,000 licensees world-wide.

Jonny's fascinated by the role that EEG can play when used in conjunction with sensors in earbuds and headsets, with a particular focus on attention decoding for health, sports and utility applications.

Jonny aspires to be a very average golfer: maybe neuro-enabled hardware will help!